A trade show is an event in which the companies of a specific industry set up stalls to highlight their latest products, services or other activities. For that, the companies have to take empty spaces on rent from the organizers of the trade show for a certain sum of money and then decorate it with suitable trade show displays, which are nothing but physical paraphernalia like screens and banners.
Trade show displays consist of not only screens and displays but several other items. In fact, a whole industry of trade show displays has developed recently. A search of the internet shall yield several trade show display selling sites. Not only the internet, there are real showrooms selling the same in all major cities.
Trade shows have become so popular that U.S.A alone hosts 25,000 trade shows every year. Each company taking part in the trade show spends quite a huge amount of money and consequently the cities often promote trade show for financial benefits. As there cannot be any trade show with out trade show displays, this industry has come up a big way.
Today, the markets are virtually flooded with all possible sorts of trade show displays and an average newcomer is bound to end up with a boggled mind. He is unlikely to be able to decide what he wants. Even experienced buyers would take time to think things over. Is a pop-up display better than a pipe and drape one? Many might ponder over it.
Hence, for the confused first-timers at a trade show, it is better to opt for the trade show display rentals. There are rental companies that accept projects on a turnkey basis. They also allow renting of individual items.
Renting on turnkey basis will take the hassle of exhibiting. They do the shipping, installation and dismantling. You may however have to pay a shipping charge if the trade show venue is far off. To avoid that you can contact some trade show display rentals of that area.
Most of the rentals agencies have a wide variety of trade show displays to provide different need and different budget. They will know what sort of display will be best for your booth size as well as for your kind of products. However, you should know a little about the types of displays available in the market,
> Tabletop displays
> Table covers
> Pipe and Drapes
> Pop up displays
> Panel and frame system
> Modular system
> Portable hybrid displays
> Custom exhibits.
> Other than all these, you have small displays like literature stands etc.
> Tables and chairs generally come free with the exhibition space.
Some of the included items like table covers, tabletop displays and pop-up displays can be easily managed by the individual himself. For a small size booth, there is no need to employ professionals - one may surf the web, choose the required items and set them up oneself.
However some facts should be kept in mind while doing so:
1) However tiny is your booth and diminutive is your arrangements, you are here to draw the attention of your perspective customers.
2) When there are too many stalls around, chances of the visitors overlooking your stall is high.
3) Statisticians claim that a casual visitor will not spend more than 3 seconds on a simple stall.
4) If one does not arrange a striking booth or stall, the visitors are not likely to look at it.
5) Hence, even miniature booths must be done up attractively.
6) The trade show displays utilized in one exhibition may not be used in the next.
7) This implies that the money spent in buying trade show displays and in storing them was wasted.
This makes renting of trade show displays an attractive venture. Since there is no purchase, no money is wasted in buying and storing. One may also get useful advice from the rental company experts as they are quite experienced in the business. They are likely to give their best shot, as their future business contracts depend on the previous ones. This is the way their business grows.
If you are few trade show old, you can start buying a few essential pieces. That will save you the recurring cost. You can always rent the rest. That way you save a little and have a unique trade show booth each time you take part in a show.
