11/29/2008

Create Fans Not Clients

I remember it well. I was 12 years old when I heard Eric Clapton’s first solo album. I can tell you where I was. I can tell you the first song I listened to. (It wasn’t the first track.) I can tell you that I was an instant fan and have been ever since —- so much so that my oldest child, Erika, is named after him.

Mr. Clapton has had his ups and down in life — battling alcohol and drug addiction as well as depression. Sometimes these battles led to inspired works; sometimes they led to songs and albums that caused some fans to determine that “Slowhand” had lost it.

I, however, am not your average fan. For whatever reason, the sound that emanates from his guitars captures me … inspires me. Sure, I know when he has produced a clunker. It happens. But as a true fan, I know he will be back with something that touches me in the same way “Let It Rain” did all those years ago.

How would your business be affected if your clients thought about you in the same way as I do about Eric Clapton? Would it increase the number of clients you have? Would you get more referrals? Would you be able to increase your fees and your profits? Then you have to convert the people who hire you from clients to fans. How do you do that? It’s not as difficult as you may think.

First, determine who your most profitable clients are. Once you have that information, ask those particular people why it is they do business with you. Then ask them what else you could possibly do for them to make their lives or businesses better?

Before you go any further, realize that you now have to take the information you got from your best clients and interpret it to determine what it is that they actually meant. For instance, one of the most popular answers you may get is to make it easier to get in contact with you. Does that mean they want you to answer the phone more often, instead of your voice mail answering? Does it mean that they want to be able to reach you by e-mail and be assured that you will respond within 24 hours? If necessary, contact those clients again and ask probing questions until you know exactly what it is they want.

Now you need to create a plan that not only addresses what it is that your clients want, but also one that blows them away. If it is important that you get back to them within 24 hours, perhaps you can devise a way to get back to them within six hours. Just be sure that you can consistently provide whatever it is you decide upon.

When I owned a publishing company, we sold the magazines and books directly to our target audience. We also sold products that pertained to the subjects discussed in the magazines and books. When customers ordered the publications or products, they could count on the items being shipped within 24 hours … without fail. I could count on one hand how many times we missed this promise over the course of 15 years. We also promised that we would not be out of stock, and if we were, the customer received a discount.

Another promise we made and consistently delivered on was that if a customer did not receive an issue of a magazine — for whatever reason, such as getting lost in the mail — then we shipped another one to them by first-class mail on the same day that they notified us. And … we added another issue to the length of their subscription just because they had to go out of their way to contact us.

So what did all this do for us? It turned our customers into fans. The positive word-of-mouth advertising and referrals we received was astounding, and what might at first blush appear to be unprofitable practices were actually very profitable.

You see, our customers knew we cared about them. There was a real connection, and they realized that they could count on us. And in the few instances when they were disappointed, they knew we would not only make it up to them, but that we would also go beyond what anyone else would do.

That’s what Eric Clapton does for me and has been doing so for almost four decades. If his next release isn’t up to my expectations, I’ll eagerly await the one after that. Why? Because I know that in the long run, he is going to provide me with something that others simply do not.

That is exactly how you want your clients to feel about you. Then you no longer have a list of clients, you have a list of fans — fans who look forward to working with you … fans who know that you care about them and are there for them. Then the referrals and the profits will roll in in numbers you previously had only wished for.

One more thing. Think about how your prospects will feel when they look at your web site or marketing materials and see “Our Fans,” as opposed to “Our Clients

How children can teach you to exercise to lose weight after birth

If you have kids, you can exercise to lose weight after birth. Emulate their behavior and see how they approach fun and fitness.


Just observe a child completely engrossed in a project and you can see how they have the magical ability to be serious about what they’re doing without taking it too seriously. You can do the same with your exercise program to lose weight after birth. Live every day with more focus, and every week with more motivation so that you can lose weight after birth.

Here’s what every child knows and see if you can apply some of these lessons to your daily exercise program to lose weight after birth:

Treat everything as a game. Why slog through the same workout routine and be bored, when you can add a little fun? Make up rules, shoot for personal records and regain your competitive spirit.
Don’t walk when you can run. Every day is full of opportunities to increase your fitness to lose weight after pregnancy. Push yourself a little further in your workout.
If you don’t like it, don’t eat it. Once you reach your goals, chances are your eating habits won’t stick around long if you hated what you were eating. Healthy eating involves balance and moderation to lose weight after birth.
Laugh often. Kids seem to inherently know that laughter can ease blood pressure, help your brain function, give you energy, and help you reach your goals. Smiling and enjoying yourself can be serious help.
Playtime is important. We get so caught up in work, chores and a host of “have-to’s” that we forget to take time for ourselves. Not only does relaxing and regrouping make life worthwhile, it has real health benefits. Most of all, it will help you stay consistent and motivated to lose weight after birth.
The world should be full of color. Decorate your dinner plate with as many colors as possible. It’s more fun to look at, the most colorful produce options often pack the most nutrients, and chances are you’ll be eating a healthy, balanced meal to lose weight after birth.
Have friends around. Children tend to gravitate toward other children. It gives them spirit and makes them want to play all day. Working out with other people is almost like having your own little playgroup.
Go outside for adventures. Every kid knows that the good stuff is in the great outdoors—fresh air, wide open spaces, limitless possibilities. You can’t find those things cooped up in a tiny, stale gym. Open the door and start a new adventure every day to motivate you to lose weight after birth.
It’s important to use your imagination. Be Wonder Woman or whoever you choose to be. Give yourself permission to believe in your own super powers and let your mind take you wherever it wants to go.
Anything is possible. No fear, no self-doubts, no negative self talk, no self-criticism, no worries, no destructive anxieties or thoughts of failure. To a child, he/she can do anything. And do you know what? They’re right.
Fitness consistency and enjoying what you do is key to losing weight after birth. When you act more like a kid, suddenly the world opens up. Living a healthy lifestyle becomes something you want to do every day. Start enjoying yourself again as you work on your goal to lose weight after birth!

Pearlin Siow is the author of e-book, The Essential Post-pregnancy Weight Loss Guide which features cutting edge weight loss techniques and energizing tips for new mums. For a free ebook sample, go to www.exercisepostpregnancy.com

A certified Pilates instructor with over 200 private and corporate clients, she has organized body wellness programs for Club Med Asia, and is a regular health and fitness contributor to SHAPE magazine.

She is also the best-selling author of motivational business book series, Boss of Me! (www.bossofmesingapore.blogspot.com) which profiles 20 successful entrepreneurs in Singapore. Boss of Me! is available for $15 on Amazon.com

11/28/2008

Payday Advance Loans: Get Paid And Solve Problems In Advance

Want to be paid much before your payday? If not all but this desire can be fulfilled very easily. Just go for the payday advance loans and get paid in advance. The meaning of being paid in advance means you will be able to handle your monthly expenses in advance and all your tensions will not be left pending till you get your salary.
Not only handling your monthly expenditures you will even be able to repay it with the help of your payday. These facilities are especially for the salaried people who can adjust the repayment date with their payday. When you will do so the payable amount will be automatically transferred to the lender from your bank account. The repayment tenure of these loans is 14 to 31 days and the amount ranges from £100 to £1500.

For being considered to be eligible to withdraw these loans you have to be of 18 years of age earning £1,000 as minimum income per month. Having a personal bank account is also necessary as all kind of monetary transactions with the lender will be done through your bank account. When you receive the loan it will be deposited in your bank account and while repaying too it will be done through your bank account.

If you qualify on such simple grounds then you are sure to be allowed for these loans because credit check is not being practiced in it. If your credit rating is poor then also you will be allowed. The bad credit records which are accepted in these loans include:

• Arrears • Late payment • Skipping of installments • Bankruptcy • Defaults • CCJs

As all are allowed and no time is wasted in the credit checking and these loans will be delivered to you on the same day of applying. You will easily be able to get the payday advance loans and solve all your immediate issues.

Power Tools: Choosing the Right Ones

If your idea of being a handyman is nailing a frame to the wall (albeit slightly crooked), then before you take on any sizeable project, you'll want to ensure that you have the right power tools to get the job done. Your hammer and roll of duct tape isn't going to help you build that deck.
When beginning any project, it is important to pick the right machinery for the job to ensure success and safety. But before you spend a fortune on handsaws, nail guns, and air compressors, it is much simpler to determine exactly what you need so you don't waste time and money.

Power tools are expensive investments, so picking the right ones now will help you in the future. To help you decide how to choose your first ones, either to complete a specific project or just for general purposes, consider the following questions:

1. How often will they be used? If you're taking on a single project and never want to touch them again once finished, you will either want to buy the bare essentials, rent some or all of the equipment, or simply hire someone else to complete the job. In some cases, it is more cost effective to have a professional do the work.

If this is only the beginning of your projects, you may want to consider buying a set of power tools or mix and matching to create your own collection. Many people will find that there are a few (for example, nail guns) that are worth the investment even if used sparingly.

2. How big is the project? Big projects need big tools. If you'll be cutting long, thick pieces of wood a tiny handheld saw won't... well, cut it. But it isn't only about size. You also have to keep in mind the scope. Building a big table with a simple design could be done with fewer tools than crafting a spice rack with an intricate design and structure.

3. How much room do you have? It's useless to buy a large table saw if you live in a tiny apartment. If you don't have adequate storage space your power tools will just be in the way and could potentially be a safety hazard. If you're considering storing your chainsaw in the extra bathtub, you probably should do without it.

4. Can you borrow power tools? Have friends or neighbors with an impressive collection of power tools? Borrowing them is a great way to cut down on project expenses and will help you choose which ones that will be a necessity to purchase, but expect to return the favor one day. Of course, if you find yourself borrowing your neighbor's drill more than two or three times a year, its better to invest in your own.

If you're still uncertain about what tools to buy for your next project, ask friends, check the internet, and don't be afraid to ask clerks at your local hardware store. Experienced handymen often have helpful tips that can help you pick out the perfect power tools.

How to Lower Cholesterol to Prevent Heart Strokes

Unhealthy lifestyle, obesity, improper diet and food intake are the major factors responsible for high cholesterol levels. There are mainly two types of cholesterol - LDL (bad cholesterol) and HDL (good cholesterol). When there is excess of LDL in a person's blood, it will build up in the inner walls of his arteries which can end up causing the blocking of the arteries and thus causes atherosclerosis. Whereas, when there is a high amount of HDL present, it will actually aid in preventing heart attacks, though when the level of HDL is low, it can put the person at risk of experiencing a heart attack.
One of the major risks of having high total cholesterol is triglyceride, which is a type of fat that is obtained from the food that you eat and which is also produced in the body. When there is a high level of triglycerides, you are at a risk of having high total cholesterol in which you can get high LDL as well as low HDL.

According to health experts, diet plays an important role in lowering cholesterol level. When combined with a right medication, diet has a significant role in reducing cholesterol level.

Replace regular and full-fat dairy products to low fat or skimmed ones because these are not only good in lowering cholesterol level but also effective in managing your weight. Include plenty of vegetables and fruits because these are low in calories, cholesterol, and fat no matter how much you consume. Restrict saturated and trans fatty elements contained by hydrogenated vegetable oils because they increase blood cholesterol levels. Do not eat processed and junk foods. Take lean meats such as turkey and chicken meats in place of red meat because they are effective in decreasing cholesterol levels.

Read more information on How to lower cholesterol. Also read Home remedies for high blood pressure at Natural cures website - a health guide to make you and your family fit and healthy.

Disclaimer: This article is not meant to provide health advice and is for general information only. Always seek the insights of a qualified health professional before embarking on any health program.

11/20/2008

UK shareholders to miss €7bn Santander issue

Santander’s 1.8m UK private shareholders are to miss out on the opportunity to participate in the Spanish bank’s €7bn ($8.76bn) rights issue after it decided there was not enough time to allow them to participate.

Santander has written to its UK shareholders to tell them that they will not have the opportunity to take up their rights in the bank’s fundraising. Instead, the bank is planning to sell their entitlements in the market and distribute the proceeds.

EDITOR’S CHOICE
Santander to launch €7.2bn rights issue - Nov-10Red faces over Santander cash call - Nov-10Lex: Santander joins the party - Nov-10In depth: European bank results - Jun-26Upbeat Santander sticks to €10bn profit target - Oct-28Abbey gains market share in mortgages - Oct-28The news, first reported by the Times, is a fresh blow for UK shareholders’ rights after the furore over Barclays’ £7bn fundraising, which this week was given an “amber top” alert by the Association of British Insurers.

Santander inherited a large UK shareholder base via its takeovers of Abbey National and Alliance & Leicester. The average UK shareholder in Santander holds about 100 shares.

Santander said it had decided on the move after concluding that it could not send the rights issue documents to shareholders in time. Santander is planning to complete its rights issue in 15 days. It said it would set up a cost-free dealing facility to give shareholders the chance to buy new shares following the rights issue by UK banks.

cranberry pecan frangipane tart




I am the first to admit that I do not create nearly enough of my *own* recipes. Oh, I tweak, I adapt. I skip some things and add others. But I don’t often enough decide that I want something enough to go out and find my own way to get there, which is a shame because when I do, it is never nearly the disaster I expect it to be.
And when I do, it makes me so happy, so Deb (as I was the only person in this room) let this be a lesson to you: do this more often, okay? Case in point, vowing to give the fresh whole cranberry more of a spotlight this year, I had been trying to figure out what kind of tart could be made with it for weeks, (Yes, besides that one.) but kept coming back to the idea of burying them in some sort of custard or filling to offset how tart they’d be. I knew I liked the frangipane idea, but although I love almond paste tremendously, I’ve always thought plain ground almonds were rather dull.

Moose decides to hang 'em up

Moose decides to hang 'em up Mike Mussina finally got his 20-win season this year. Apparently, that was the perfect ending to his career. Mussina informed the Yankees on Wednesday that he was retiring, closing out a career that saw him go 270-153 over 18 seasons.

Al-Qaeda's #2 Al-Zawahiri Calls Obama a "House Negro" & Muslim

Al-Zawahiri-- Terrorist and RacistAl-Qaeda criticized Barack Obama today in a taped response to his election. (SITE image)Al-Qaeda's second in command called president elect Barack Obama a "house negro" today in a new message.Breitbart.com reported:Al-Qaida No. 2 Ayman al-Zawahri is criticizing Barack Obama in a new message, calling him a demeaning racial term implying that the president-elect is a black American who does the bidding of whites.Al-Zawahri says in an audio message, which appeared on militant Web sites Wednesday, that Obama is "the direct opposite of honorable black Americans" like Malcolm X.

11/09/2008

The Road to Recovery Via Alcohol Detoxification

Alcohol detoxification is defined as eliminating alcohol from the human body and giving medical relief and assistance for the withdrawal symptoms which accompany this process. The withdrawal symptoms may range from distressing to fatal, and it depends on the harshness and severity of the addiction, and alcohol detoxification could absolutely help in this process. So if you love and care for a person who is an alcoholic, or you might be struggling with your own alcohol problems, chances are, you might be interested in the process of alcohol detoxification. The treatment would normally last about one week. Without proper treatment, an alcoholic who abruptly ceases the consumption of alcohol could feel and experience some mild signs and symptoms such as trembling, shaking, sweating and strong cravings for alcohol.

More harsh withdrawal symptoms could consist of hallucinations, delirium tremens, and in extreme cases, convulsions in some small percentage of sufferers and patients. The drugs for detoxification aid the body in getting rid of alcohol and minimize these uncomfy and sometimes hazardous symptoms. And that is why medical professionals and practitioners would mainly prescribe a limited term of treatment, with one of the many drugs promoted for this purpose. The most conventional is called Chlordiazepoxide. While there are some people who do not like the use of drugs in many cases, some may still concede, that in particular instances, like this one, they could be extra helpful and effective in trying to assist an individual to recover from an adverse addiction.

Usually, the dosage is highest on its first day, with lessening amounts on its succeeding days. This would let the highest dosage to be utilized at the time when the effects of withdrawal are at its strongest. Close supervision by a medical expert is normally required, and the patient should agree and accept to break off all use and consumption of alcohol during the entire duration of the treatment. With the use of drugs such as Chlordiazepoxide, withdrawal is less hazardous than usual, and more convenient than it will be sans medication. Yet most users still go through irritability, nervousness, and trouble sleeping, though.

Most contest that the alcohol cravings, both physiological and physical, would still remain long after it will be out of the system. Detoxification just applies to the physical issues of alcoholism, though, and several professionals advocate a joined therapy which involves counseling or a 12-step program in order to follow and adhere the whole process of detox. Moreover, aside from support and counseling, there are numerous drugs which can be prescribed to help prevent a relapse and enable the recovery faster and easier. For instance, Disulfiram would make the user ill if they drink alcohol. Meanwhile, Acamprosate helps lessen the cravings.

Continued therapy and counseling is needed in order to help and support the patient resist returning to their alcohol consumption and to change their attitudes. Recovery from alcoholism is oftentimes a tough road; take full advantage of the assistance accessible to you. So ask your health care practitioners and experts regarding detox programs today

Love Stronger Than Death - The Best Ways to Honor the Dead

Though life may be one of the best and most inspiring phenomena in the world today, it is also a fact of life that it must end. Death is the only inevitability as far as we human beings are concerned. And the best thing that we can do when a loved on of ours dies is to remember and commemorate them in the most special way we can.

For those of use who believe in the afterlife, it is a pleasing thought that our relatives and friends who have passed on are looking down on us with pride and joy as we tell them how special they are even in death.

So what are some of the most creative ways that we can commemorate and honor our departed loved ones? Maybe you can try these amazing tips:

- Burning Messages: All of us have messages and unsaid words that we wish to convey to those who have passed on. And the best way for us to express that is to write them down and to have a minister bless the messages. After which, the messages will be burned, and you can rest easy with the fact that all those unsaid words were finally conveyed.

- Create a Tribute Website: For those tech savvy members of our society, making a tribute website to the dead is one of the best ways to remember them. Post funny stories, pictures, music and other things about the deceased to remember how he or she was in life=a complete blessing.

- Write a Biography: If you have talent in writing, you can do this to immortalize the woman you love forever. That also holds true for those who love to paint or play music. Why not dedicate your magnum opus to the one you love for them to be remembered forever?