10/04/2008

Frank-ly You Can Save Time and Money

Amongst the many challenges facing a small or medium-sized business is the logistical one of how to distribute packages and other items of mail in the most efficient and cost-effective manner.

Many businesses simply dispatch the most junior staff member to the local post office with various items of post, all of which needs to be weighed and stamped at the counter. But, that method can only be efficient up to a certain level of postage out. Once the number of items leaving the premises starts to grow, especially if they are all of varying sizes and weights then it simply becomes impractical as well as inefficient to cart them all to the post office.

The alternative is to handle all the business mail out internally. Some businesses will rely on a set of scales and the latest postage notices from the post office to calculate the postage cost depending on destination and weight.

But, there is a much more efficient method which many more enterprises are finding is saving them valuable time and a considerable amount of money - digital postage meters. They have built-in scales that allow the postage cost of the package to be accurately and instantly calculated, making the whole process of sending post much easier. At the touch of a button labels are printed bearing the correct postage cost based on the weight, destination and selected postage class of the item being sent.

Businesses have always been able to buy or rent franking machines, and present their businesses in a professional manner with expertly printed postage labels carrying their company logo; however digital postage meters add an extra dimension. Everything can be done on one machine, thus eliminating the need for a separate set of scales and therefore requires less space.

The time savings made by possessing a digital postage meter are also considerable; no more need for a staff member to visit the post office to buy stamps and then have to reconcile the purchase to petty cash. Instead, franking allows for the purchase of postage costs over your phone line and payment can be either as a pre-payment or payment in arrears. Best of all, discounts are available on franked postage, meaning that as well as being more convenient it will also be cheaper; in essence the more mail you send the more you'll save.

So, if you are a small business owner consider making better and more productive use of your junior staff's time by not sending them on trips to the post office, get them a digital postage meter instead!

Isla Campbell writes for a digital marketing agency. This article has been commissioned by a client of said agency. This article is not designed to promote, but should be considered professional content.

No comments: