10/04/2008

How to Grow Your Ebusiness

Article marketing, or the process of distributing informative, keyword-rich articles to article directories is one of the most popular and cost-effective forms of website marketing. Although it takes so much time and effort (you need to produce several quality articles on a daily basis), it is still preferred by most marketers as it never fails to deliver great benefits that are crucial in growing one's ebusiness. Aside from establishing one's credibility, it can also be used to build numerous inbound links to improve search engine ranking.

Here's how you can energize your article marketing:

1. Do a keyword research. Choosing the best subjects for your articles is one crucial element of article marketing. You need to ensure that you'll be able to offer your readers with what they are looking for so they will be enticed to open and read your copies. Do a keyword research to easily figure out what these people need. A keyword suggestion tool will help you generate all the popular search terms within your chosen niche where you should based your article topics on.

2. Create an article summary. Most marketers take this element for granted. What they don't know is this is also being considered by online users when they are choosing the best articles to read. Ensure that your article summary is captivating and enticing. It must not only contain the gist of your content but it must also include a bait or a hook that can easily get your potential clients to read on.

3. Use effective titles. Using attention-grabbing and benefit-driven titles that can make a huge difference on your open rate. Let online users feel that your articles are informative and the best in the internet today so they will be compelled to spend their time reading your content.

4. Put your readers at ease. You cannot afford to alienate or bore your readers. Remember, you need to impress these people so you can easily convince them to click on your resource box. Use conversational tone, write simply, and use the language of your potential clients all the time.

5. Drive traffic to your squeeze page. One of the keys to grow your ebusiness and to increase your sales is to boost your opt-in list. Use your articles to entice more people to subscribe to make it easier for you to promote your products and services using email marketing and ezine publishing.

Do you want to learn more about how I do it? I have just completed my brand new guide to article writing success, 'Your Article Writing and Promotion Guide'

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